The show signed a marketing deal with Target Corporation and Burger King, expanding its merchandising, and SpongeBob's popularity translated well into sales figures.
Nearly 40 percent of SpongeBob 's audience of 2.2 million were aged 18 to 34. The season was executive produced by series creator Hillenburg, who also acted as the showrunner.ĭuring the season's run, SpongeBob SquarePants became Nickelodeon's No. The series chronicles the exploits and adventures of the title character and his various friends in the fictional underwater city of Bikini Bottom. The second season of the American animated television series SpongeBob SquarePants, created by Stephen Hillenburg, aired on Nickelodeon from October 20, 2000, to July 26, 2003, and consists of 20 half-hour episodes.
